I watched the above "impressive make up" video and... it made me cringe when she lines the eyes, wouldn't put a pen near eyes that close, just no. I love my eyes.
It was at least better done than the second one that made the girl look more like a male transvestite than beyonce.
...well I think I will see the bathroom
Oh well, so much for make up, just look natural, it's way way better than the plastic faces.
I was curious as to how do women learn that skill as well, seems not far from truth what others said.
Personally I find it annoying, unnatural when anybody has a washed out face with too much make up, it's just way too much for my eyes to handle. It looks like paint to me, grotesque, just go geisha style at least

A little, some details, is fine, too much is too much.
So I wouldn't worry much about it at all, looking natural is good as well and looks better for most at least to my eyes.